Your Story & Image
Positioning, narrative and personal brand — turning your record into a story people remember and trust.
→Shaping Perception · Building Trust · Driving Impact
Public Image,Reputation &Communication forIndia's Leaders
We make sure people see — and trust — the work you do.
The Pehchaan Promise
What people think of you matters as much as the work you do. People decide in seconds and rarely change their minds. We're here to make sure they decide right, from the very first impression.
We meet you where you are. Your record, your region, your reality — we start with the truth on the ground.
We turn your record into a story, told clearly and credibly, so people understand what you stand for.
We stay, end to end. From strategy to the war-room, we run it with you — not just hand over a deck.
We never ask you to mislead. Our work is to make the truth visible and trusted. Nothing else.
What We DoFull-spectrum reputation,
Full-spectrum reputation,
run end to end.
Six disciplines, one integrated team — strategy, creative and intelligence working together.
Social Media
Always-on content and community across every platform — built for reach, engagement and trust.
→News & Press
Media relations, briefings and earned coverage — the right story, in the right outlet, at the right time.
→Election Campaigns
Ground-to-air campaign machinery — messaging, content, war-room and rapid response through polling day.
→Design, Video & Photos
Agency-grade creative — films, photography, graphics and collateral that look and feel premium.
→Handling Tough Situations
Crisis preparedness and response — calm, fast and disciplined when the stakes are highest.
→Real-Time Intelligence
We always know what people are saying about you.
AI-powered sentiment intelligence across news, social and regional media — in the languages that matter.
Live mood tracking
See public sentiment shift in real time, by topic and region.
Early warning
Catch a story before it becomes a crisis — hours, not days.
Fast content
Respond at the speed of the news cycle with ready creative.
Know your audience
Understand who you reach, what moves them and why.
Counsel
Guided by those who served.
Senior retired officials from the civil service, the police and Parliament — advising on strategy, propriety and the public interest.
Kush Verma
Retd. IAS
Former Commissioner, NCR, Uttar Pradesh; Former Principal Secretary, Administrative Reforms, Govt. of UP
Viresh Kumar Bhawra
Retd. IPS
Former Director General of Police, Punjab; Former Director, Bureau of Investigation, Punjab Police
Desh Deepak Verma
Retd. IAS
Formerly Secretary General, Rajya Sabha, Parliament of India
Dr Dalip Singh
Retd. IAS
Former State Election Commissioner, Haryana (2016–2021); IAS, Haryana cadre
Pehchaan is the political and public affairs vertical of Quantel. Every engagement is staffed by a dedicated team with a single Campaign Director accountable to you.
Client Stories
How we framed real stories.
A few engagements, told plainly — turning real journeys into clear, trusted public narratives.
25M+↑Monthly reach
+260%↑Engagement
+58%↑Positive sentiment
1★Clear positioning
The brief
A national leader with enormous visibility, but a message competing with noise — the challenge was owning a clear, consistent story across a fast news cycle.
What we did
Shaped a focused narrative, aligned content and press, and stood up a war-room to respond at the speed of the news.
The outcome
A stronger, steadier public voice — reach at national scale and the story firmly in his hands.
Campaigns We Have Worked
We have done this before, on seats this close.
Our team has run campaign work for candidates across the Kosi belt of Bihar — including three seats decided by margins of a few hundred votes.
05Campaigns run for candidates
03Decided under 4,000 votes
02Gains against sitting MLAs
19,702Largest deficit overturned
Won 2025
Won 2025
Won 2025
Won 2025
Won 2020Won at the narrowest scale
Three of these five were decided by fewer than 4,000 votes — and one by 221. Winning at that scale is a different discipline from winning comfortably.
Gains against sitting MLAs
Forbesganj and Saharsa were both overturned from deficits close to 20,000 votes — the harder version of shifting a marginal seat.
Organisation, not incumbency
These were contests decided in the last few hundred votes, won on ground organisation and message discipline rather than on a sitting advantage.
The full range of contests
A first-time challenger, two challengers unseating incumbents, and a four-term former minister defending a seat. The method scales across all four situations.
Election results are drawn from Election Commission records and published reporting. Details of the specific workstreams delivered for each engagement, and references, are shared directly with the consent of the candidates concerned.
In Confidence
Quiet results, spoken anonymously.
“
They understood my work better than I could explain it — and made sure my constituents understood it too. Completely discreet, start to finish.
MP
Member of ParliamentNorthern India
“
When a difficult story broke, they were calm and fast. The situation was handled before it could spread. That composure is rare.
CM
Cabinet MinisterWestern India
“
Our department's work finally reached the people it was meant for. Professional, ethical, and genuinely strategic in their thinking.
SE
SecretaryGovernment Department
“
They understood my work better than I could explain it — and made sure my constituents understood it too. Completely discreet, start to finish.
MP
Member of ParliamentNorthern India
“
When a difficult story broke, they were calm and fast. The situation was handled before it could spread. That composure is rare.
CM
Cabinet MinisterWestern India
“
Our department's work finally reached the people it was meant for. Professional, ethical, and genuinely strategic in their thinking.
SE
SecretaryGovernment Department
Why Pehchaan
Three things, rarely found together.
01
Government Experience
Guidance from senior retired government advisors who understand how the state, the media and the public actually work.
02
Top-Class Creative
Agency-grade design, film and storytelling — work that looks premium and earns attention for the right reasons.
03
Smart Technology
Real-time AI sentiment intelligence that tells us what's working — so decisions are made on facts, not guesses.
Who We Serve
For those who carry public responsibility.
MPs, MLAs & Ministers
Elected leaders building and protecting their public standing.
Ministries & Departments
Government bodies communicating policy, schemes and impact.
New Candidates
First-time contenders introducing themselves to the public.
Boards & PSUs
Public-sector institutions strengthening trust and reputation.
How We Work
A clear path, run quietly.
STEP 01
Meet privately
A confidential conversation to understand you, your goals and your ground reality.
STEP 02
Study & plan
We research the landscape and build a clear, tailored strategy.
STEP 03
Run it for you
Our team executes — content, media, creative and the war-room.
STEP 04
Track & improve
We measure sentiment and outcomes, and keep refining.
National Footprint
Built for the scale of India.
A pan-India operation — fluent in the languages, regions and rhythms of public life, across every state and union territory.
0States & UTs
0Languages
24/7War-room
0Citizens reached
Confidential · Ethical · Pan-India presence
Questions
Answered plainly.
Every engagement is governed by strict confidentiality agreements and run by a small, need-to-know team. We never disclose our client list, our advice, or any client information — to anyone. Discretion is the foundation of our firm.
No. Our principle is simple: we make the truth of your work visible and trusted. We do not manufacture falsehoods or deceive the public. AI gives us the facts; people make the decisions.
We begin with a private consultation, study your landscape, and build a tailored strategy. We then run it end to end — content, media, creative and the war-room — while tracking sentiment and refining continuously. Engagements range from focused projects to long-term retainers.
Our war-room operates 24/7. Real-time monitoring means we often see a story emerging before it breaks, and our rapid-response team can be activated within the hour to contain and manage the situation.
We operate pan-India across 20+ states and union territories, working in 12 languages so your message reaches every audience authentically — in the language and idiom they trust.
Yes. We run full ground-to-air campaign machinery — messaging, content, creative, war-room and rapid response — through to polling day, for both seasoned leaders and first-time candidates.
Still have a question, or ready to begin?
Where We Work
A real office, a real team.
Pehchaan is built and run out of the Quantel office in West Patel Nagar, New Delhi — the same strategists, writers, designers and analysts who work on your mandate every day.
W 2/6, West Patel Nagar, New Delhi, Delhi 110008 — visits by appointment only.